Stagwell | Tech Archives - Stagwell

Partnership Unlocks Access to One of the World’s Most Powerful Mobile Platforms

NEW YORK CITY, NY / ACCESS Newswire / March 10, 2026
Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership with AppLovin that brings AppLovin’s advanced mobile advertising platform, Axon, into Stagwell’s media offering, providing clients with enhanced transparency, measurement, and reporting tools for smarter, highly effective mobile campaigns.

Axon by AppLovin is a leading mobile marketing platform, reaching over a billion users every day across mobile apps and connected TV. With a large network of top-ranked gaming apps and a proprietary AI engine for real-time ad optimization, it is one of the most influential platforms in mobile and performance advertising. Through the partnership, Stagwell clients will gain access to a billion potential customers that are highly engaged inside mobile games.

“AppLovin’s platform offers powerful reach and performance capabilities for our clients looking to drive measurable outcomes in mobile environments,” said Mark Penn, Chairman and CEO of Stagwell. “This partnership aligns with Stagwell’s broader focus on AI-powered marketing, pairing its performance-driven approach with AppLovin’s machine learning-driven platform.”

In addition to enhanced reporting and optimization tools, Stagwell clients will also receive platform support across setup and optimization, creative best practices, and vertical-specific campaign execution. These resources will help clients get the most out of the platform and deepen AppLovin’s engagement with global brands and agencies across Stagwell’s network. Looking ahead, the companies also plan to collaborate on future joint marketing initiatives and industry events.

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

AI-Native Platform Turns Existing Marketing Stack into an Intelligent System

LAS VEGAS, NV / ACCESS Newswire / January 5, 2026
Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced the launch of “The Machine,” marketing’s first agentic operating system. Built by Code and Theory, Stagwell’s digital transformation agency and Adweek’s Most Innovative Agency of the Year, The Machine doesn’t replace marketers’ tools; it makes them more effective and predictive.

The Machine enhances the data systems and tools marketers already use, including Figma, Slack, Teams, Adobe, and performance dashboards. The Machine turns disconnected workflows into a unified system powered by AI agents and amplified by Stagwell’s agencies, products and data. With The Machine, every brief, creative asset and media plan feeds a system that learns, adapts and compounds. Each campaign makes the next one faster, smarter and more effective.

“The launch of The Machine, combined with our recent release of newvoices.AI and strategic partnerships with Palantir and Gradial, marks another milestone in cementing Stagwell as a leader in marketing AI,” said Mark Penn, Chairman and CEO of Stagwell. “This moment underscores Stagwell’s ability to deliver best-in-class solutions for clients and lead the industry through the AI era.”

“Most marketing AI tools ask you to rip out your infrastructure and start over,” said Dan Gardner, Founder and Chairman of Code and Theory. “The Machine does the opposite. It works where you work, improves and AI enables the tools you already use, and transforms existing operations into an agentic system. That’s the shift from isolated tools to a unified operating system.”

Clients are already adopting The Machine’s early model. Stagwell will offer demos of The Machine at CES January 6-9, where attendees will see real use cases across the marketing organization, including:

About Code and Theory

The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com.

New AI Platform Redefines Sales Engagement

NEW YORK, Dec. 10, 2025 /PRNewswire/
Stagwell (NASDAQ: STGW) today announced the launch of NewVoices.ai, a lifelike AI platform designed to redefine how organizations manage sales, customer engagement, and retention at scale. Built as an end-to-end operating system for modern revenue teams, NewVoices.ai functions as an independent sales agent that can book appointments, drive conversions, resolve questions, and handle customer concerns around the world, in any language, with a 24/7 instant response.

Unlike generic AI chatbots, NewVoices.ai is built as a true one-to-one intelligence layer that can engage in meaningful, information-based sales conversations at levels superior to typical existing sales conversations.

The platform continuously adapts to people’s preferences, history, and goals so every interaction is personalized. The system learns from every interaction to deliver responses shaped around each individual customer.

Key Features of NewVoices.ai Include:

“NewVoices.ai is a new dimension in agent interaction with people to accomplish sales, appointments, research interviews and retention calls,” shared Mark Penn. “Agents like NewVoices are at the center of Stagwell’s strategy of AI transformation and new revenue opportunities.”

PRophet Launches New AI Solutions

NEW YORK, Sept. 16, 2025 /PRNewswire/
PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced today the appointment of Tony Sardella as its global CEO. Sardella will lead PRophet’s continued expansion and innovation as the platform enters its next phase of growth, following the integration of UNICEPTA into PRophet.

PRophet’s comprehensive suite includes:

“PRophet’s growth has been remarkable, and its foundation remains formidable,” said The Marketing Cloud CEO Elspeth Rollert. Tony’s appointment represents our commitment to not just maintaining this leadership position but accelerating our growth trajectory by bringing advanced technology to the market.”
www.prprophet.ai

The Marketing Cloud Launches New Platform

NEW YORK, June 11, 2025 /PRNewswire/
The Marketing Cloud, formerly Stagwell Marketing Cloud, announced the launch of its new platform. This centralized experience makes it easy for marketers to discover AI-powered products across market research, communications, creative, and media.

Key Benefits of The Marketing Cloud Platform Include:

“Our vision for the Platform is to harness the full power of our data—the oxygen that fuels AI—making it accessible and actionable for every marketer,” said Elspeth Rollert, CEO of The Marketing Cloud.

For more information, visit www.themarketingcloud.com.